Though we have not verified this with anyone from Ticketmaster, we can only guess that the recent facelift given to the Ticketmaster on-sale pages - seemingly designed to make the auction pages stand out more - is a result of disappointing bid prices.
For months now, brokers have been picking and choosing well priced premium seat auctions, paying well over the minimum bid price (usually face value of nearby seats), then turning around and flipping them on eBay or Stubhub for an even higher mark-up.
That the actual consumers who use the tickets do not consider this outlet for buying tickets either means they are really clueless about how to get seats on the primary market, or Ticketmaster just isn't doing a very good job of selling their newest product.
While the appearance of the page before the facelift did make it a bit difficult to see the auctions, that may not be the only problem. In a world where people are used to being able to place a bid and try to win an auction, then move on to the next one if they lose, many consumers may be wary of potentially getting worse seats through the ticketmaster auction if they are outbid. Ticketmaster is essentially asking them to commit money to a product of which they cannot be certain of the quality.
Either way, for the time being, there are still a lot of tickets going for UNDER market value through these auctions, so keep your eyes peeled!
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