Google is apparently testing an on-line advertising model that, while not new, has never been used by the beast of search engines before. The new model would mean advertisers would pay only if a certain action was completed - for example, a newsletter sign-up or a sale.
The change is intended to prevent click fraud, any of a series of actions by which advertisers are charged money for clicks that are made accidentally or with malicious intent. To this point, click fraud prevents many small ticket brokers from actually using Google as an advertising outlet because it quickly costs them too much money and the bill is too unpredictable.
A method whereby a ticket broker can more accurately predict the cost associated with each Google generated ad and guarantee they don't pay unless a sale is made will allow them calculate costs into the price they must charge for a ticket.
For more information on Google's new ad model, click here.
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